NSG AREA BOYZ is the debut studio album from West London collective NSG (Next Up Selectors). Released in 2022 on Black Butter Records, the album sees the group make their major label debut after rising from the UK drill scene.
NSG consists of rappers Blanco, Millian and Neesha Nash alongside frequent collaborator Buni. Each member delivers rapid-fire flows informed by their roads-focused UK drill style over hard-hitting, menacing beats.
Productions are handled primarily by longtime NSG associate Cookiee Kawaii, helping cement the group's dark, cinematic aesthetic. Other contributors like Phantom and AbzSav cement the album's gritty soundscapes.
Singles like "Opp Sh!t", "Know Better" and "Lavish" equipped with viral TikTok dances gained NSG nationwide popularity prior to the album's release.
The collective's chemistry is on full display throughout as each MC spins compelling narratives touching on street politics and spitting metaphors with precision.
Guests like Fivio Foreign, Central Cee and Bandokay amplify the album's scope to heights rivaling more established UK drill acts.
NSG AREA BOYZ is a highly cohesive debut that cements the West London collective's status as leaders of a brooding new wave of UK rap. Its unflinching portrayal of streets life resonates globally.